Tobacco Free Initiative

World No Tobacco Day 2016

31 May 2016

The theme for World No Tobacco Day 2016: Get ready for plain packaging

World No Tobacco Day 2016
Poster based on image from the © Commonwealth of Australia

For this year's World No Tobacco Day, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling on countries to get ready for plain (standardized) packaging of tobacco products. Plain packaging refers to “measures to restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style (plain packaging).

The goals of plain packaging include:

  • reducing the attractiveness of tobacco products;
  • eliminating the effects of tobacco packaging as a form of advertising and promotion;
  • addressing package design techniques that may suggest that some products are less harmful than others; and
  • increasing the noticeability and effectiveness of health warnings.

The World No Tobacco Day 2016 Awards

Every year, WHO recognizes individuals or organizations in each of the six WHO Regions for their accomplishments in the area of tobacco control.

Recipients of the WHO Director-General's Special Recognition certificates are:

  • Professor Mike Daube AO, Australia
  • Professor Melanie Wakefield, Australia

Winners of the World No Tobacco Day 2015 Awards in the Western Pacific Region include:

  • Ministry of Health and Welfare, Republic of Korea
  • Mr Alexander de las Alas Padilla, President and Chief Executive Officer, Philippine Health Insurance Corporation (PhilHealth), Department of Health, Philippines
  • Ministry of Health and Medical Services, Solomon Islands
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