Noncommunicable diseases

Prioritizing a Preventable Epidemic

A Primer for the Media on Noncommunicable Diseases

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Publication details

Publication date: 2011
ISBN: 978 92 9061 534 7

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Summary

We have all heard the basic public message on NCD prevention: stop smoking, eat right, be more active. That message is as valid as ever, but that does not make a good news story. In reality, the true picture of NCD is more complicated than that basic message. Inadequate government policies and over-commercialization in a nearly unregulated market lie at the root of the epidemic. A wealth of potential stories may be found here.