Prioritizing a Preventable Epidemic
A Primer for the Media on Noncommunicable Diseases
We have all heard the basic public message on NCD prevention: stop smoking, eat right, be more active. That message is as valid as ever, but that does not make a good news story. In reality, the true picture of NCD is more complicated than that basic message. Inadequate government policies and over-commercialization in a nearly unregulated market lie at the root of the epidemic. A wealth of potential stories may be found here.