New WHO tobacco control campaign on social media


22 April 2015

WHO China launched a new social media campaign to celebrate Beijing's new smoke-free law which will come into effect on 1 June, and in support of stronger tobacco control policies in China.

The campaign is titled #RUFREE? – meaning 'Are you smoke-free? And do you support smoke-free environments?' – and includes posters featuring several high profile Chinese celebrities voicing their support for stronger tobacco control policies.

The Chinese celebrities joining the campaign include:

  • Mr Pan Shiyi, founder and Chairman of SOHO Corporation;
  • Zhang Liangying, singer;
  • Wang Yan, actress;
  • Bao Chunlai, former world champion badminton player;
  • Zhang Fengyi, actor;
  • Ma Tianyu, actor and singer;
  • James Chau, writer, broadcaster, and UN Goodwill Ambassador;
  • Ren Quan, Actor;
  • Ding Lei, Founder and CEO of Netease.

WHO Director-General Dr Margaret Chan and WHO Representative in China, Dr Bernhard Schwartländer are also featured in the campaign.

Download the posters from Chinese celebrities

Mr Pan Shiyi, founder and Chairman of SOHO Corporation

Zhang Liangying, singer

Wang Yan, actress