New WHO tobacco control campaign – “Thank you for not smoking”
5 August 2015 - WHO China jointly with Beijing Tobacco Control Association and Campaign for Tobacco Free Kids, launched a new social media campaign to show appreciation to the public for their effort of making Beijing smoke-free, and in support of the enforcement of Beijing Smoking Control Ordinance.
The campaign is titled “Thank You for Not Smoking”, a sub-campaign under the #RUFree campaign launched earlier in the year. It includes cardboard cutouts featuring several Beijingers of different occupations, and high profile Chinese celebrities voicing their appreciation to the strong smoke-free law and its enforcement.
The featured people include:
- Ms Liu Jing, TV anchor
- Mr Xue Xiaole, security guard
- Ms Zheng Juan, waitress
- Ms Yan Cuicui, pregnant mother
- Zhou Bubi, student
- Ms Wang Wei, nurse
- Ms Dong Xuan, train attendant
- Ms Wang Lixin, bus/subway station guide
- Mr Huang Lei, teacher, actor
- Mr Meng Fei, TV anchor
- Ms Zhang Liangying, singer
- Mr Ren Quan, actor
WHO Representative in China, Dr Bernhard Schwartländer is also featured in the campaign.